Using Long-Tail Keywords For Easy, Increased Rankings
Although you can focus on more competitive keywords as part of your long-term content strategy, it's important to work on long-tail keywords to start getting your site some traffic.
Long-tail keywords are typically 3 words or more, and therefore a lot more specific.
So, for example, instead of trying to rank a dog training blog for the highly-competitive keyword "dog training", you might use something more precise like "free online dog training advice".
You can also focus on specific niches.
In the dog training example, you might use "german shepherd dog training tips".
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